Apple resumes selling “Bose headphones” back again


It’s still never clear why Apple cut Bose out initially, but it is likely to be related to a lawsuit that Bose filed against Beats, the audio company that Apple purchased for $3 billion earlier this year, in July over noise-cancelling headphones.

Nevertheless, Apple has started selling Bose’s audio products again after nearly 2 months it pulled the range for unknown reasons. Seems the relationships are more stable now.

The two sides settled on October 10, ending the need for the case to go to court, but Bose products vanished from Apple’s online store and offline retail outlets just a week later. Bose also stole a march on its rival when it became the official audio product for the NFL right before Apple’s purge, although that didn’t stop many sports stars from using Beats products — and being fined for doing so in some cases.




Leave a Reply

Your email address will not be published.


This site uses Akismet to reduce spam. Learn how your comment data is processed.