Always tune in to (adelove.com) for freshest updates.
Rihanna who is now the creative director of Puma is sure taking her job seriously. The seductive star showed off her figure in nothing but Puma briefs… Now every lady would want to rock these.
Rihanna, who revealed the partnership via her social media network, will likely put the world’s third-largest sporting goods maker — after Nike and next-door neighbor Adidas — ahead of its competitors, at least in the digital spheres.
The singer boasts 14.1 million followers on Instagram and 38.3 million followers on Twitter.
Known for her daring outfits — including a nearly nude crystal gown she wore to the CFDA Awards — Rihanna is no stranger to the fashion business.
The multitasking performer has done a collection with British high-street retailer River Island, which climaxed in a show during London Fashion Week, and struck a deal with MAC Cosmetics, the beauty giant’s first long-term creative relationship with a celebrity. The new venture will likely take her fashion icon status to the next level.
“Puma has such cool stuff, it’s already going in the direction of the new, youthful, hip underground designers and tastemakers. This is the right place for me to be. I just want to make Puma my taste. That’s the plan,” she said.